Paris Hilton taught little girls that it was okay to be dumb and slutty. PayPerPost is teaching stay-at-home mom bloggers that it is okay to be dumb and shilly.

Many of you have probably already read about PayPerPost. It is founded by Ted Murphy - a guy who tries to develop a cult of personality around himself by acting downright dumb and even has his own TV show - RockStartup (R rated for retardation).

The concept is simple: I’m a blogger, pay me to write about your stupid product/company/promotion. As a company, I can now have thousands of F-list bloggers ranging from “Mom Blogging About Colors of Diaper Changes” to “Sixteen-Year Old Pimply EMO Teen Secretly Appearing as Brad Pitt in Second Life”. Because these bloggers tend to average 0.8 to 2.9 readers, by accumulating thousands of these blogs, I can reach as many people a promotion at the local 7-11.

There is always a chicken-and-egg problem with any such start-up because they require thousands of bloggers (people who write self-important blogs about the color of their chin hair) and advertisers (people willing to pay you to shill their product). Here are the problems with the business model:

1. Word-of-mouth works because it’s genuine. Paid blog posts are inherently artificial. If your friend says, “try this shampoo, it makes my hair feel great!” you might actually go try it. In real life, you might not even know that your friend is being paid but online, it’s easy to tell who is running campaigns. BzzAgent and Tremor works because it gives free product samples in an attempt to generate genuine buzz. PayPerPost does not especially because many “Posties” (a euphemism for retards who use PayPerPost) don’t even try the product before posting on it.

2. If PayPerPost succeeds, it will fail. Blogs will become worthless spam. I already ignore every worthless Tagged, Hi5, and other spammy social network invitation I get. Soon enough, we’ll be ignoring every blog because we won’t be sure how much the blogger was paid to shill a certain product. Even with full disclosure, it’s quite disgusting. That being said, it’s hypocritical of people like TechCrunch to bash PayPerPost when it is so obviously in the pocket of folks like Facebook and Y Combinator. Scoble, Arrington, et. al are all shills of one sort or another.

3. Consumer backlash. I have a lot of respect for HP as a company, but to see them using PayPerPost where a mommy blogger shills her own children to earn a few lousy bucks? Do you value your children maam? I am sure even HP’s own marketing folks where slapped for allowing something so awful.

The only reason that PayPerPost has any reputable sponsors is that a lot of companies want to try things out once and a lot of big corporations just don’t get the internet. They probably just learned about blogs when they saw their 13-year old daughter posting on her Xanga about how much she hates her BFF’s boyfriend! GASP!

I do appreciate their honesty in letting us watch their show, but this Orlando-based company has to be the XFL of start-ups. It’s a novel idea and we’ll all check it out, but at the end of the day, it has no reason to get big.