Search Engine Optimization (SEO) & Its Types

The term SEO refers to the process of optimizing a website for search engines. It’s a collection of guidelines for optimizing your website so that it can rank better in organic search results. It’s the procedure to follow in order to improve your website’s exposure in search engines and attract traffic.

There are two major objectives of SEO. The first is to assist you in determining what consumers are looking for on the internet so that you can provide high-quality content to meet their needs. The second goal is to assist you in developing a website that search engines can locate, index, and comprehend.


Furthermore, proper SEO tactics are a fantastic approach to improve a website’s quality by making it more user-friendly, quicker, and simpler to browse. First Click is one of the local SEO company in Albuquerque that offer SEO services. You can reach out to them for more information.

The most crucial SEO duties are around:

  • Determining what people are looking for in relation to your products and services
  • Creating content that will delight users
  • Using numerous SEO strategies to provide the appropriate signals to search engine crawlers and algorithms.

What are the primary types of the SEO process?

SEO can be divided into three categories for ease of understanding:

  • Technical SEO
  • On-Page SEO
  • Off-Page SEO

Technical SEO:

Technical SEO is the initial step in the SEO process. Technical SEO, as the name indicates, has nothing to do with the content of a website or the tactics used to promote it.

It has to do with the settings you need to make in order for search engine crawlers to have an easier time doing their work. Typically, after you’ve nailed down your technical SEO, you won’t have to deal with it again.

Crawling and indexing issues, on the other hand, might have a negative influence on your rankings.

Read our Technical SEO Guide to do a technical SEO audit and check that everything is operating as it should.

On-Page SEO:

On-Page SEO is the second stage. On-Page SEO is largely concerned with the content and other aspects of a page.

On-page SEO, unlike technical and off-page SEO, focuses on giving search engine crawlers enough signals to grasp the meaning and context of your material.

Keep in mind that search engines don’t read pages as humans do, so they rely on signals to determine what a page is about.

Website structure, SEO keywords, title optimizations, headers, internal links, image SEO, structured data markup, and other strategies that can send the appropriate signals to search engines will all be addressed at this stage.

Off-Page SEO:

Off-Page SEO is the third level. Aside from the adjustments, you may make to your website (on-site SEO), employing off-site SEO tactics for brand visibility is another approach to boost your website’s ranking position in the SERPs.

Off-site Although SEO is commonly referred to as link building, I like to refer to it as website promotion since promoting a website properly entails many more tactics and approaches than simply generating connections.