The eCommerce web design and development experts at Blue Fountain Media are here to help you build an eCommerce website that converts. In this article, we share our top 5 website development tips to help you build the best eCommerce site possible. Learn about everything from how to use web analytics to why it’s important to have an eCommerce website and much more.
- Content is King – and Queen
To attract the attention of your audience, you need to create content that’s relevant and helpful. Use a combination of text, photos, video, infographics and interactive content to encourage engagement, which results in traffic to your website. The content you produce can be anything from articles and whitepapers to how-to guides and ebooks. Be creative, but ensure that your content is engaging and provides value.
- Focus on the User Experience
One of the easiest ways to increase the likelihood of conversion on your site is to ensure that it is easy to navigate and use. The layout, design, and function of your website are all part of the user experience. They can make or break your website’s conversion rate. In fact, a recent study found that sites with more complex designs and layouts were less likely to convert than those with simple designs.
- Don’t be Afraid to Be Different
Ecommerce website developers in india – don’t be afraid to be different. When you’re trying to stand out from the competition and get noticed, you have to be willing to go against the grain. If there’s a trend in eCommerce website design, don’t be afraid to take a step outside of the box. Make sure your site is unique and creative so that potential customers can see and feel your personality through your brand. Don’t be afraid to make an eCommerce website design that looks nothing like the ones currently out there.
- Make Sure Your Site is Mobile-Ready
If your site is not mobile ready, it could be costing you business. If your website doesn’t load quickly on a mobile device, potential customers will simply leave. You’ll miss out on a huge chunk of the market that is currently mobile-first. You need to design your site and content to suit the mobile experience – and the majority of your traffic should come from mobile devices.
- Choose the Right Ecommerce Platform
When it comes to choosing a platform for your website, there are several options out there. While Shopify is a popular choice, it does come with a price tag attached. Some of the other platforms, like WordPress, are free to use. There are also other options in between these two extremes. One thing to keep in mind when choosing a platform is that if you’re just starting out, it may be easier to use an off-the-shelf option. If you’re more experienced, though, you may be able to customize a platform to suit your needs better.
E-commerce website development is a very technical, complex process. It is full of new challenges that you face, every step of the way. However, there are some good practices that you can follow to keep your website up to date and relevant, which will ensure that your website is an asset to your business rather than a burden. Here are the five best practices that I recommend to anyone who is looking to build a profitable and sustainable eCommerce site.